Pet's Paw
Services
Visual Identity
Brand Strategy
Client
Pet's Paw
Location
Italy
Year
2025
Info
When people talk about AI replacing us, projects like this (and countless others) prove why that statement isn’t true at all. Seeing AI as a tool rather than a threat is the key to create amazing things.Through this project, I wanted to show how small design choices can completely change a brand’s impact and coherence. Also, the illustrations were made by an incredible colleague I literally met on TikTok and the question is: isn’t it beautiful how collaboration can happen between people who’ve never even met in person?I truly believe this is the best way to embrace all the changes around us: with curiosity, positivity, and collaboration.






