Pet's Paw

Brand Identity

Brand Identity

Services

Visual Identity

Brand Strategy

Client

Pet's Paw

Location

Italy

Year

2025

Info

When people talk about AI replacing us, projects like this (and countless others) prove why that statement isnt true at all. Seeing AI as a tool rather than a threat is the key to create amazing things.Through this project, I wanted to show how small design choices can completely change a brands impact and coherence. Also, the illustrations were made by an incredible colleague I literally met on TikTok and the question is: isnt it beautiful how collaboration can happen between people whove never even met in person?I truly believe this is the best way to embrace all the changes around us: with curiosity, positivity, and collaboration.