Cloudwear
Services
Art Direction
Marketing Materials
Brand Strategy
Packaging
Visual Identity
Client
Cloudwear
Location
Italy
Year
2025
Info
Cloudwear is a clothing brand that blends comfort and lightness, just like a cloud.The name inspired me to design a logo entirely built from circular shapes, symbolizing softness and a “fluffy” feeling that defines every piece.A clean, minimal, and distinctive visual identity where colors and forms evoke calmness and ease.






