Cloudwear

Brand Identity

Brand Identity

Services

Art Direction

Marketing Materials

Brand Strategy

Packaging

Visual Identity

Client

Cloudwear

Location

Italy

Year

2025

Info

Cloudwear is a clothing brand that blends comfort and lightness, just like a cloud.The name inspired me to design a logo entirely built from circular shapes, symbolizing softness and a fluffy feeling that defines every piece.A clean, minimal, and distinctive visual identity where colors and forms evoke calmness and ease.